About Us

Why are so many companies short-term minded, do not have well defined targets, are too concerned about emphasizing low price positioning and, worst of all, let their products become commodities? This maybe happens because either strategic decisions are made in haste, not based on facts, or competitors’ actions often influence short term tactics, or customers’ needs are often unknown, or the profitability of marketing actions is ignored. In substance, this happens because too often, companies decide their marketing strategies on the base of intuitive perceptions: that is suicide marketing!

Today’s market is far more complex than in the past and the decision-making process, laying behind marketing strategies, cannot rely solely on perceptions, but must be founded on counterintuitive methods, like market surveys and investigations. This is scientific marketing, this is MarketingPRO mission!

Excellence is the cornerstone of our success. We do not consider the trust that customers place in us, as an obvious and given fact: instead, this is the fundamental value to preserve and enhance.

Excellence is at the core of our business approach that allows to achieve high levels of customer retention and satisfaction: this is recognized by the market. MarketingPRO is scientific marketing supporting the managerial and entrepreneurial spirits of our Customers: this is MarketingPRO mission!

Whether it's a matter of mapping competitors, or identifying the reasons for their success, or measuring the market potential and shares, or collecting and analyzing valuable information, or defining the winning strategic pricing policy, MarketingPRO’ s leadership is based on sound methodologies.
Clarity of objectives, analytical precision and concrete results are at the base of our consulting process. The distinctive characteristics of MarketingPRO’ s method are expressed in:

• Wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific).
• Exclusive network of 90+ exclusive fields.
• We adhere to the best practices set by ultimate international code of conduct on market and social researches.
• Primary & direct collection of market info: we overtake data base information with ad-hoc data gathering, on field.
• Sound experience on market intelligence, made for leading companies, within multiple industries.
• Competence and multi-industry experience: we bring Customers the best -practices, measured cross-industry.
• Scientific approach re. data analysis and reporting: accurate, complete and detailed service output guarantee meaningful objectives.
• Strategic marketing supporting Customers finding, building and sustaining growth opportunities.
• Pricing consulting for optimal market positioning and profitability.
• Tangible results based on measurable, specific and realistic service scope and target.
• Safe dead-lines: we work on deadlines and can guarantee fast answer to Customers