Agriculture Machines

MarketingPRO is the right tool in the hands of leading global makes.

We can provide industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues, and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
Despite continuing financial and economic uncertainty impacting the global economy, the agricultural machinery industry is showing interesting recovery, respect the recent global crisis years, with both developed and developing nations posting a strong increase. The global market is forecasted to accelerate growth, reaching over $102 billion by 2016 with a CAGR of 10.7%. Key markets will grow robustly: this will lead to Europe being the largest regional market, followed by the Americas.
Bright and promising industry conditions represent a tremendous opportunity to grow-up competitively and profitably: this is true for all players, from those well-established to those aggressive new-comers. MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities.

We have developed dedicated and specific skills in the following areas of service:

• Intelligence re. new machines pricing and competitive positioning.
• Intelligence re. the aftersales pricing (spare parts, accessories, cost of ownership, service packages).
• Industry monitor & SWOT analysis.
• Market-driven pricing models.
• Price elasticity & sensitivity grids.
• Market potential analysis.
• Customer segmentation
• Marketing planning.