Cargo-Handling

MarketingPRO is the right tool in the hands of leading global manufacturers.

We supply industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues, and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
The global cranes, lifting and handling equipment market is changing fast, as a consequence of the global economy re-shaping: the continuing economic uncertainty in Europe and the sluggish growth in the US area are expected to reduce the market shares of these western regions. On the opposite, the Asia-Pacific region constitutes approx. 45% of global shares, making it the largest regional market for cranes, lifting and handling equipment in the world.
The ability to identify and evaluate market opportunities, using forecasting methodologies, to assess market growth potential at category and country levels and to assess business risks, including cost, and competitive pressures on pricing and profits are fundamental tools to stay ahead of the competition.
MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities.

We have developed dedicated and specific skills in the following areas of service:

• Intelligence re. new machines pricing and competitive positioning.
• Intelligence re. the aftersales pricing (spare parts, cost of ownership, service packages).
• Industry monitor & SWOT analysis.
• Market-driven pricing models.
• Price elasticity & sensitivity grids.
• Market potential analysis.
• Customer segmentation
• Marketing planning.