Fibres & Textile Industry

MarketingPRO is the right tool in the hands of winning global players.

We supply industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues, and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
The world textile industry, after experiencing the most potent growth in twenty-five years, sobered a bit in recent post-crisis years: the production volume in the world textile industry in 2013 rose by 1.9%, showing increases in manmade fiber segments while natural fibers were slightly down. The main opportunities are deriving from rising disposable incomes, especially in populous nations, like the BRIC-countries: this has led to manmade fibers production increase. On the opposite, challenges are mostly represented by the decline of natural fibers demand, especially from the EU and the United States, which is leading to a consistent low in wool and cotton production, worldwide, with persisting tensions on raw-fibers pricing and textiles production costs.
The ability to identify and evaluate market opportunities, using forecasting methodologies, to assess market growth potential at product specialties and country levels and to assess business risks, including cost, and competitive pressures on pricing and profits are fundamental tools to stay ahead of the competition.
MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities.

We have developed dedicated and specific skills in the following areas of service:

• Intelligence re. new products and raw-materials.
• Industry monitor & SWOT analysis.
• CSFs (Critical Success Factors) and USPs.
• Market-driven pricing models.
• Price elasticity & sensitivity grids.
• Market potential analysis.
• Customer segmentation
• Marketing planning.