Motorbikes

MarketingPRO serves premium manufacturers, through its wide-spread global presence.

We provide industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly in the know about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
The motorbike industry has stalled over the past 5 years and the global recession caused steep decline in industry production output, sales and revenues. Cheap imports, produced with low-cost labor have also been challenging the industry and therefore the marginality.
Such challenging conditions have increased the need for state-of the art consulting services to support strategies that can increase either the competitive capability and the level of efficiency of the leading industry makes. MarketingPRO gives tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies that lead our customers to effective competitive positioning and satisfactory profits.

We have developed refined attitudes with concern to the following areas of service:

• Intelligence re. new vehicles pricing.
• Intelligence re. the aftersales pricing (spare parts, accessories, cost of ownership, service packages).
• PEST and SWOT analysis.
• Mystery Shopping & Phantom Purchasing.
• Market-driven pricing models.
• Market potential analysis.
• Customer segmentation
• Marketing planning.