Trucks & Buses

MarketingPRO serves re-known industry manufacturers, on global basis.

We provide industry outlooks and offer a wealth of ideas, strategic inputs, experiences and insights to keep our customers constantly updated about market trends, recent developments and competitive positioning. At MarketingPRO, we are able to focus on key topics, core issues and industrial mega-trends, providing realistic and in-depth market analysis and strategic inputs.
The global Trucks & Buses industry is currently at an important crossroad with globalization, technology development, regulations and emerging markets set to change the face of the industry in the next decade. To prepare for the years ahead, companies across the heavy-commercial-vehicle value chain therefore need to assess how well they are prepared to respond to evolving opportunities and challenges in the domain. In other words, they need to identify those mega-trends shaping the industry, globally.
Such challenging conditions have increased the need for state-of the art intelligence to support strategies that can lead our customers to grab potential business opportunities.
MarketingPRO services give tangible contribution to improve the knowledge of the competitive environment and to implement marketing and pricing strategies to enhance customers competitiveness and profits opportunities.

We have developed dedicated and specific skills in the following areas of service:

• Intelligence re. new vehicles pricing and competitive positioning.
• Intelligence re. the aftersales pricing (spare parts, accessories, cost of ownership, service packages).
• Mystery Shopping & Phantom Purchasing.
• PEST & SWOT analysis.
• Market-driven pricing models.
• Price elasticity & sensitivity grids.
• Market potential analysis.
• Customer segmentation
• Marketing planning.