Competitive intelligence

Is your company a best performer when it comes to sales network results and dealers’ behavior?

Does your network serve end final customers at best? How to incentive dealers to implement loyalty programs? All in all, what about your sell-out marketing actions?

If your answer is yes, then you know how vital it is to monitor your distribution structure to grant both your customers satisfaction and your company’s future success. Monitoring sales networks, in fact, means beating your competitors.
If your answer is no, then you realize the importance of adopting optimum managerial tools such as mystery shopping, mystery calling and e-mailing, phantom test, etc.. in order to get the full control of your distribution patterns.
So, whatever the answer is, MarketingPRO is your ideal partner!

MarketingPRO is willing to assist by providing dedicated market actions. In fact, born from retail, mystery shopping is now an invaluable tool for multiple industries and operations. Whether you want to monitor the performance of your dealers, to measure the gap between you and your competitors’ or to track down grey importers and counterfeiters, MarketingPRO is there to support: our best practice allows OEM Customers to design, shape and develop the best sales, service and aftersales networks.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. you will benefit from detailed and customized impartial quality evaluations, inspections and examinations in the area of sales and aftersales and assessments of compliant process.

Why are MarketingPRO Mystery Shopping & Phantom Test so distinctive? It’s all about the followings:

• Pre-Analysis of relevant parameters to check and track.
• Ad-hoc and specific shopping concepts tailored on Customer’s needs.
• Keen selection and preparation of shoppers.
• Solid data processing and detailed visits reporting.
• Accurate performing of the shopping visits / calling.
• Use of proprietary industry experts and operators granting local market presence.
• Detailed informative set-up availability, for Customers’ deeper knowledge.
• Simultaneous multi-product and multi-market analysis.
• Minimum start-up time for new / challenging markets.
• High-end analysis and reporting.
• Top-notch presentation capabilities and results discussion at leading Customers.
• Tangible results matched with safe deadlines.
• Best-in-class Customers retention.