MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

The high level of quality was outstanding and furthermore, I´ll keep in mind your professional work and will always promote it within the BMW Group
Aftersales Business Manager at BMW AG

MarketingPRO NewsElectric Vehicles The Challenge Of Batteries

Nov

25

2022

Electric vehicles : the challenge of batteries

As the world is steady moving into electric vehicles, the demand for batteries has skyrocketed in major automotive markets in the EU and the US. Electric automotive manufacturers face a difficult period of uncertainty in the battery supply chain, and many are turning to building their own battery gigafactories or forming joint ventures to address squeezed supply.

The expected growth of demand is attested to be around 30%, nearing 4,500 gigawatt-hours (GWh) a year globally by 2030, and the battery value chain is expected to increase by as much as ten times between 2020 and 2030 to reach annual revenue as high as $410 billion. Approximately 90 percent of the demand will come from mobility applications. Overall, the growth has catalyzed an unprecedented level of investment that battery manufacturers must get to stay competitive while other industries pursue the same scarce resources.

This speed of scaling new technology leads to notable challenges: shortages of labor and materials, delays in the construction of gigafactories to produce batteries at scale, and competition for resources in the supply chain, among others. In fact, the battery supply chain risks facing a situation similar to the current semiconductor chip shortage, where demand growth has outstripped capital investment in new supply. Furthermore, environmental, social, and governance factors will play a more significant role.

Even if the situation shows very stressful challenges, it also presents significant opportunities for growth across the value chain for those who choose to address the issues properly and accelerate their move into the EV battery market. These players are of three primary types: incumbent battery manufacturers, auto OEMs, and smaller new entrants using disruptive technologies.

Three are the suitable key measures for preventing or responding to EV battery shortages: industrialization and scale-up of gigafactories, strategies to find and retain talent and establishment of a robust and efficient supply chain.

MarketingPRO, thanks to its worldwide network and its deep knowledge of the Industry, is up-to-date and ready to support its customers’ decisions, through its distinctive qualitative surveys, comparative analysis, and Market & Competitor Profiling’s. If you are willing to “re-charge” your business, please do not hesitate to contact us.

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Electric vehicles : the challenge of batteries

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