MarketingPRO ::

Strengths & Advantages for Clients

Find more about unbeatable USPs, at the base of our promise to Customers!

Market spread

MarketingPRO offers wide and consolidated global presence, in 49+ markets (Emea, Americas, Asia-Pacific) through a network of 90+ exclusive fields. MarketingPRO is actively present in different industries like Passenger-cars, Construction Equipment, Motorbike, Chemical, Grocery, etc.. over the most dynamic markets, world-wide.

Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Service approach

We supply tailor-made service, according to Customers’ perspective. Especially regarding our intelligence projects, we perform surveys under different angles: end-user customers, industrial customers, B2B, etc..

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

MarketingPRO is the reliable, proven, solid and objective intelligence service partner.
Competitive Pricing Manager at VOLVO Construction Equipment

MarketingPRO NewsGlobal Construction Equipment Market Key Trends

Feb

17

2023

Global Construction Equipment Market Key Trends

The Global Construction Equipment market has been booming since late 2020 with robust demand for construction equipment across North America & Europe (despite the slump in China) with continued infrastructure investments, strong demand from the commodities segment and robust fleet utilization across construction operators back to pre-COVID levels while facing continued challenges from the COVID-19 pandemic and war in Ukraine marked by supply chain disruptions, limited freight capacity & semi-conductor chip shortages.

Construction industry is destined to play a key role as regards environmental sustainability and the development of the economic models outlined by the New Green Deal. Following rapid technological changes belonging to Industry 4.0 Revolution, it also continues to make steady progress towards transitioning to sustainable technologies with the rapid development & commercialization of battery electric, hybrid, hydrogen powered fuel cells, & other alternate fuel powered equipment which are likely to receive a further push from the volatility in global crude oil prices providing significant growth opportunity in terms of fleet replacements & recapitalizations. The introduction of remote & fully autonomous construction equipment (Cyber-Physical Production Systems (CPPS), including sensors, drones, embedded robotics and monitoring systems), development & roll-out of niche services based on cutting edge technologies & innovative business models, like autonomous mobility as a service for mining sites & construction workplaces, are set to transform the construction equipment market landscape going forward.

Overall, the CE industry is likely to continue riding the ongoing market rally in 2022 with most key markets projected to register steady growth, with the exception of China, which continues to be in the correction mode following real estate woes and a zero-tolerance policy towards COVID-19.

MarketingPRO, cutting-edge company in terms of cost-efficiency analysis & customer support data services, is ready to drive client executive product decisions across this landscape of technological and environmental revolutions.

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Global Construction Equipment Market Key Trends

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